I remember the first time I designed a logo for myself. I was still in college, and thrilled at the idea of having complete creative freedom in what I was going to make. I went through my well-trained branding exercises of defining core values, considering my target market, researching styles and creating mood boards of the look and feel that I thought best defined how I wanted to represent myself. I clearly envisioned what I wanted and got started sketching, excited at how “amazing” my personal logo was going to be.
I finished my first design with a few font options, but then I saw something else that I found inspiring and wanted to try. So I sketched more, played with more fonts, painstakingly tracing new drawings again and again in Illustrator. But then it didn’t turn out quite like I pictured and I started the whole process all over again on the next whim of inspiration that entered my brain.
The problem was, my creative freedom to design my own logo left me with infinite options and a squishy deadline. The sky as the limit suddenly became overwhelming and the pressure of committing to this thing that was going to visually represent me, a designer, was suddenly a bit terrifying. What if I decide on a logo and create my brand collateral around it, and two weeks later I get a newer, better idea? UGH!
This conundrum is not limited to myself. You will often hear designers say that the hardest logo you design is your own, and minus that client who will just never be happy with anything from anyone, I would say that is completely true. The freedom is invigorating but the endless possibilities can be daunting.
So what is one to do? In my case I give myself a realistic but hard deadline. In the case of my blog I wanted to get started and while the logo is important to me, I didn’t want it to hold up the show. The fact that I love hand drawn type only slows this process even further, but I felt that I owed it to myself to try some explorations. Am I convinced yet that given the amount of time spent that my logo is my end-all-be-all for Sunny & Brave? No. Will I probably change it? For sure. But did I create something that I am decently satisfied with for the time being so that I could get started? Absolutely. Granted I didn’t sink a ton of money into printing anything with my brand yet which helps allow me to maintain future flexibility, but my point is that if you are designing a logo for yourself, just do it. Yes put thought into it, yes do research, yes refine it until it is beautiful. But don’t overwhelm yourself so much with options and the pressure of commitment that it delays your portfolio, your job search, your website, or whatever it is you want the purpose of it to be.
Now go out there and start sketching my friend!